People recognize cigarette packages and tobacco products by colours, logos and designs. But what if all cigarette packages looked the same – from the colours to the text displaying the brand? It’s already happening.
In 2012, Australia become the first country to ban branding and logos on tobacco products and demand plain packaging. The only “branding” left on a package is the name in plain text. Even the size and shape of boxes are the same. The package is dominated by the tobacco warning message and image.
It’s expected the United Kingdom, France and Ireland will follow suit this year. Many other countries are looking at adopting plain packaging.
What about Canadian cigarette packaging?
The federal government of Canada stated in its campaign promises document, “We will introduce plain packaging requirements for tobacco products, similar to those in Australia and the United Kingdom.”
Why use plain packaging for cigarettes?
Plain packaging reduces the attractiveness of tobacco products. It removes companies’ ability to advertise and limits misleading messaging. It also increases the effectiveness of health warnings.
Did you know?
Tobacco kills around six million people each year. More than five million of those deaths are the result of direct tobacco use, while more than 600 000 are the result of non-smokers being exposed to second-hand smoke.
The World Health Organization is celebrating World No Tobacco Day on May 31, and this year they are calling for countries to get ready for plain packing of tobacco products.
Examples of plain packaging: