Did you know that the level of active play in our children has been on a significant decline in the past decade?
Even worse, only 93% of Canadian children and teens DON'T meet the recommended Canadian Guidelines of at least 60 minutes of physical activity per day? In order to make our children happier, healthier, stronger and more confident, it’s essential that we provide numerous opportunities for unstructured physical activity and active play daily.To help reverse this decline of play, ParticipACTION has created a national marketing campaign to drive social change.
The campaign is called Bring Back Play and it’s here to rally and inspire parents as well as caregivers to motivate children to sit less and move more each and every day! Thanks to a provincial partnership between ParticipACTION and the BC Ministry of Health, the campaign is co-branded with HealthyFamilies BC in British Columbia and includes the Bring Back Play Funmobile!
Beginning March 8 through to May 10, 2013, the Bring Back Play Funmobile tour brings a truck full of fun games and trained ambassadors to engage kids in activities in parks, at events, shopping centers and schools in 33 BC communities this spring! The goals are to encourage children of all ages and abilities to activate their bodies and move in ways that excite them while educating parents and caregivers about the overwhelming importance of play.
ParticipACTION and Healthy Families BC want to make physical activity a vital and fulfilling part of everyday life, and play is an exciting and fun way to achieve this.
Please comment below to let us know how you integrate play and activity into your family’s lives. Share your favourite game on the Bring Back Play mobile app. Both the app and the Funmobile tour information are available at Healthy Families BC. You can also follow the tour around BC on Healthy Families BC’s Facebook and Twitter feeds!
If you have any questions about physical activity call the Physical Activity Line toll free at 1-877- 725-1149.